How to add a custom badge to your product

Custom badges help highlight special products, promotions, or new arrivals, making them stand out to customers browsing your store.

Step 1: Access Custom Data Settings #

Navigate to the Custom Data Settings section in your Shopify admin dashboard to begin setting up your badge system.

Step 2: Create a Metafield Definition #

Add a new metafield definition with the following specifications:

Required Information:

• Metafield Name: Product card new badge (You can customize this label as preferred)
• Namespace and Key: meta.product_new_badge (This must be entered exactly as shown)
• Type: Select “Date” from the available options

This metafield will control when and how your custom badges appear on products.

Step 3: Configure Product-Specific Badge Settings #

For each product where you want to display a badge:

1. Navigate to Product Details – Go to the specific product page in your admin
2. Set Badge Display Date – Choose when the badge should start appearing
3. Configure Duration – Determine how long the badge will remain visible
4. Enable Badge Sections – Choose which parts of your store will display the badge (product cards, product pages, etc.)

• Set the date for the badge’s display period on the product page (Setting Badge Display Date):

• Decide the duration for which the badge will appear on the product (Duration Settings):

Step 4: Customize Badge Text and Localization #

To ensure your badges work across different languages:

1. Access Theme Content – Go to “Edit Default Theme Content” in your theme settings
2. Translate Badge Text – Add appropriate text for each language your store supports

Benefits of Custom Badges #

• Draw attention to new products, sales, or featured items
• Create urgency with time-sensitive promotions
• Improve product discovery and customer engagement
• Maintain consistent branding across your store

This system gives you complete control over when, where, and how your product badges appear, helping you create more effective product merchandising strategies.