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Set up the newsletter popup

2 min read

Newsletter popups capture visitor email addresses and help grow your subscriber list. This feature provides multiple customization options to create an engaging signup experience that converts visitors into subscribers.

Accessing Popup Settings #

Start by navigating to your theme customization area:

  1. Go to Online Store in your Shopify admin
  2. Click Themes
  3. Find your current theme and click Customize
  4. Look for Popup in the left sidebar

Basic Popup Configuration #

Configure the text and messaging for your newsletter popup:

Content Settings #

Configure the messaging and form elements:

Heading Text #
  • Enter your main popup headline (example: “Get 10% off your first order”)
  • Keep headlines short and benefit-focused
  • Test different offers to see what converts best
Description Text #
  • Add supporting text under your headline
  • Explain what subscribers will receive
  • Keep the message clear and compelling
Email Form #
  • The email input field is included automatically
  • Customize the placeholder text if desired
  • Add subscribe button text

Visual Customization #

Image Settings #

Add visual appeal to your popup:

Desktop Image Upload #
  • Choose an attractive product or lifestyle image
  • Recommended dimensions: 500px x 400px for optimal display
  • Use high-quality images that represent your brand
Image Positioning #
  • Image left/right – Position image beside the form
  • Full-width – Use image as background
  • No image – Text-only popup for faster loading

Color Scheme #

Customize colors to match your brand:

Background Colors #
  • Set popup background color
  • Choose colors that complement your website design
  • Ensure good contrast for readability
Text Colors #
  • Primary text color for headlines and descriptions
  • Secondary text for form labels
  • Make sure text is easily readable
Button Styling #
  • Subscribe button background color
  • Button text color
  • Hover effects for better user experience

Display Settings #

Control when and how your popup appears:

Popup Timing: #
  • Show only for visitors – Target new visitors only
  • Delay timing – Set delay before popup appears
  • Exit intent – Show popup when user tries to leave
Popup Position: #
  • Center – Display popup in center of screen
  • Content alignment – Left, center, or right alignment options

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